COLUMN: New kids' craze follows tradition of growing up

Silly Bandz are, simply put, silly.

They’re the new “it” thing to have for children everywhere, and they’ve caught on faster than H1N1 did this past fall.

Among other things, there are animals, letters and dinosaurs to choose from. The possibilities seem limitless.

But what’s the big deal?

Silly Bandz are colored rubber bands molded in different shapes. Seriously, that’s it. Despite the simplicity of them, they’re selling faster than stores can keep them in stock.

It’s insane.

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