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Valentine’s Day has been celebrated in form or fashion since Pope Gelasius declared Feb. 14 as a special day for honoring Saint Valentine in the late 5th century, but it wasn’t until sometime in the 14th century that it became associated with love.
Since then it has turned into the greeting card industry’s second most profitable holiday (Christmas being first), with some 150 million cards and gifts sent each exchange each year in the United States alone.
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