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40 YEARS AGO
February 18, 1971
J.C. Penney, 95, died Feb. 12, 1971 of a heart attack in New York.
Starting with one store in the era of the bustle, Penney kept peace with the changing fashions of the century and in the age of the miniskirt his chain numbered 1,700 stores.
He had voiced the hope that he would live to be 100. Until recently he spent five days a week at his desk in the 45-story Penney building on Manhattan’s Sixth Avenue when he was not out in the field visiting his stores.
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