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Wild Turkey Bourbon and non-profit organization Operation Once in a Lifetime are announcing a long-term partnership that will bring together America’s boldest bourbon whiskey and America’s toughest heroes, according to a news release.
The partnership between Operation Once in a Lifetime (OOIAL), an organization that provides support for U.S. Service members and their families, and Wild Turkey (or “Whiskey Tango,” as its commonly called on military bases) began earlier this year and shifts into high gear this summer with an integrated co-branded charity campaign.
The promotion will feature special packaging on certain Wild Turkey products; in-store displays; mobile and online activations; and other programs designed to raise money and awareness for OOIAL.
Wild Turkey will also be working hand-in-hand with the organization to create unique, customized experiences that live up to the organization’s name for U.S. soldiers.
Wild Turkey kicked off this partnership by taking five soldiers on a two day trip to the Wild Turkey Distillery in Lawrenceburg that featured a VIP tour led by Master Distiller Jimmy Russell and Associate Distiller Eddie Russell.
“Wild Turkey has always been bold and strong, which is likely why it has been so popular among the armed services community,” said Umberto Luchini, head of marketing, Campari America.
“We’re grateful that these brave individuals put their lives on the line for our country every day and because of this, we are serving those who serve.”